Yuxi Pan is a London-based designer and speculative practitioner working across visual communication, experiential campaigns, and research-driven creative practice.
With a background in Communication and Experience Design, she develops visual communication work including brand identity, publication design, advertising, information design, and illustration, while also creating immersive brand experiences through creative strategy, planning, and art direction.
Alongside her commercial practice, her research-led work uses speculative design to explore relationships between humans, non-human beings, bodies, and social systems, expressed through performance, publications, and spatial storytelling.
Education
MA Design: Expanded Practice (Communication & Experience)
Goldsmiths, University of London
2024 – 2025 | Distinction
BA Visual Communication Design
Communication University of Zhejiang
2019 – 2023 | Overall Average: 89.64%
Experience
Creative Planner / Art Direction (Freelance)
TBWA\Auditoire Asia — Shanghai, China
Nov 2023 – Feb 2024
Creative Designer & Visual Strategist (Project-based)
TCL Technology Co. — Remote
Jun – Jul 2023
Creative Planner (Internship & Freelance)
TBWA\Auditoire Asia — Shanghai, China
Jul 2021 – Oct 2021
Graphic Designer (Internship)
China Youth Daily Network — Remote
Feb 2020 – May 2020
Leadership
Subject Student Coordinator
Goldsmiths, University of London
2024 – 2025
President, Design Association
Communication University of Zhejiang
Oct 2019 – Sept 2023
Academic Projects
Project Director
Pingyang County Rural Branding & Communication Project
2020 – 2022
Project Director
National Undergraduate Innovation & Entrepreneurship Programme
2022
Awards
Outstanding Graduate, Zhejiang Province — 2023
Grand Prize, 18th “Challenge Cup” National Undergraduate Academic Competition — 2023
Provincial Third Prize, NCDA National Colleges Digital Art & Design Awards — 2022
Zhejiang Provincial Government Scholarship — 2020–2023
School Scholarship (First Class) — 2019–2023
Outstanding Student Leadership Award — 2020–2022
Award of Excellence, Visual Communication Design Joint Exhibition — 2020