Yuxi Pan is a designer based in London, working across visual communication, experiential campaigns, and research-driven creative practice.

With a background in Communication and Experience Design, she works across brand identity, publication design, Advertising Design, information design and illustration, while also developing immersive brand experiences through creative strategy, creative planning and art direction. 

Alongside this, her research-led practice explores speculative relationships through performance, publications, and spatial storytelling.

Experience

Creative Planner / Art Direction (Freelance)
TBWA\Auditoire Asia — Shanghai, China
Nov 2023 – Feb 2024

Creative Designer & Visual Strategist (Project-based)
TCL Technology Co. — Remote
Jun – Jul 2023

Creative Planner (Internship & Freelance)
TBWA\Auditoire Asia — Shanghai, China
Jul 2021 – Oct 2021

Graphic Designer (Internship)
China Youth Daily Network — Remote
Feb 2020 – May 2020

Academic Projects

Project Director
Pingyang County Rural Branding & Communication Project
2020 – 2022

Project Director
National Undergraduate Innovation & Entrepreneurship Programme
2022