Bazaar Girl’s Qian Tour

Marketing Campaign / Creative Strategy / Visual Design

This project proposes a cross-brand marketing campaign between MiniBAZAAR and Qian Tea, targeting young women from Generation Z. The campaign introduces the concept of a “Qian Tea Journey,” presenting herbal tea consumption as a light and accessible wellness practice connected to fashion and lifestyle culture.

The campaign combines online and offline experiences, integrating social media interactions, digital platforms, and physical installations. Through these touchpoints, audiences are gradually guided from brand awareness to interactive participation and product engagement. The strategy brings together social media challenges, an interactive mini-program, NFT-inspired digital collectibles, and offline installations to create an immersive brand experience.