Stuart Weitzman – MUSE Pop-Up Store

Client: Stuart Weitzman
Agency: TBWA\Auditoire Asia
Role: Art Direction
Year: 2021

Overview

The MUSE Pop-Up Store was designed as an expressive retail installation celebrating individuality and creativity. Through bold colour compositions, illustrated surfaces, and sculptural display structures, the space created a playful and immersive environment for presenting Stuart Weitzman footwear.

The installation encouraged visitors to explore the space through multiple viewpoints and photo opportunities, blending retail display with experiential storytelling. I contributed to the development of the overall visual direction and spatial concept for the pop-up environment.