YSL Beauty Light Club

Client: YSL Beauty
Agency: TBWA\Auditoire Asia
Role: Creative Planning, Art Direction, Experience Design
Year: 2023–2024

Overview

YSL Beauty Light Club is an experiential campaign concept designed as an immersive destination for beauty and music lovers. Inspired by nightlife culture and the brand’s bold identity, the event invites guests to enter a multi-sensory environment where beauty, music, and digital interaction converge.

The experience unfolds across a series of themed zones including reception spaces, interactive corridors, fragrance and skincare universes, DJ zones, and workshop areas. Guests can explore hero products through interactive installations, generate personalised digital content, and create customised beauty gifts while engaging with the brand narrative.

The project was approved by the client but has not yet been launched.