YSL Beauty Light Club

An immersive nightlife-inspired beauty experience merging music culture, digital interaction, and product storytelling.

The concept reimagined the beauty counter as a social club environment where guests explore products through music, interactive installations, and personalised digital content.

The experience unfolds through themed zones including DJ stages, product environments, and workshop areas connecting beauty with nightlife culture.

Role
Creative Concept Development
Experience Design
Art Direction

Agency
TBWA/Auditoire Asia · 2023 - 2024