Maison L’Oréal Paris
Double 11 Pop-Up

A narrative-driven pop-up concept reimagining the Double 11 campaign as an interactive brand journey.

Using a “Magic Elevator” storyline, visitors travel through different eras of L’Oréal’s brand history while discovering hero products and completing interactive missions.

Role
Creative Planning
Experience Design
Art Direction

Agency
TBWA/Auditoire Asia · 2021