Armani Privé Vétiver d'Hiver
Oasis Pop-Up

A location-based fragrance experience transforming the seaside destination of Aranya into a temporary Armani Privé oasis.

Developed as a spatial brand activation for the launch of Vétiver d’Hiver, the campaign translated scent into atmosphere through a series of minimalist architectural installations across the coastal village.

By extending the experience beyond a single pop-up into cafés, bookstores, and local landmarks, the project turned Aranya into a walkable brand narrative encouraging exploration and social sharing.

Role
Creative Concept Development
Experience Strategy
Creative Planning

Agency
TBWA\Auditoire Asia · 2024